We can thank M&Ms for this one! The official X-Men: Apocalypse synopsis has been released, and it promises one of the most thrilling chapters in this long running franchise. 20th Century Fox and Mars Chocolate North America have announced a partnership between M&M's and the latest X-Men adventure. While the press release comes with a cute photo of the Yellow and Green M&M's dressed as Storm and Magneto, there was something much more cooler buried within. Yes, the full plot of this movie has now officially been revealed. You can read it here, followed by the full M&M's press release.
"Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel's X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction."
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Today, Mars Chocolate North America announced a partnership between M&M'S Chocolate Candies and 20th Century Fox's upcoming motion picture event X-Men: Apocalypse. The deal makes M&M'S the exclusive chocolate and confectionary promotional partner of the film, which opens Friday, May 27 and is considered one of the most widely anticipated movies of 2016. Said Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America.
"This deal truly brings together two of the biggest superheroes of Hollywood - M&M'S and X-Men. X-Men is one of the most popular and thrilling franchises in movie history, and we like to say M&M'S are the official chocolate candies of the movies. Together, we hope to make the experience even more fun for movie lovers."
Said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox.
"Who doesn't love M&M'S and their hilarious band of characters? M&M'S Chocolate Candies are a part of the movie experience, so what better movie to pair them up with than the next film in our epic X-Men film franchise. The work that Mars is doing to bring this partnership to life is fantastic."
M&M'S Brand plans to leverage the partnership with a full 360-degree campaign including retail displays and packaging; digital and out-of-home media; TV and in-cinema advertising; consumer promotions; public relations; and social media content. M&M'S World and My M&M'S also will support the partnership with themed merchandise and special blends of candy featuring icons from the film. M&M'S will tease the partnership at the Mars booth space at New York Comic Con, Oct. 8-11 at the Javits Center in Manhattan. You can check out this cute M&M's meets X-Men: Apocalypse mashup photo here.