The Hollywood Reporter has published that X-Men: The Last Stand has outperformed industry projections to become the biggest October DVD debut ever:
The fourth quarter reportedly got off to a bang this week, with both high-profile DVD releases that streeted Tuesday -- 20th Century Fox Home Entertainment's X-Men: The Last Stand and Buena Vista Home Entertainment's platinum edition of The Little Mermaid -- exceeding sales expectations.
Industry sources peg combined consumer spending on the titles to be more than $80 million, making Tuesday the biggest fourth-quarter opening day in the history of home video.
"X-Men" is outperforming our projections," Fox senior vp marketing communications Steve Feldstein said. "We had high hopes, and it's even outperforming those. This is a terrific start for the quarter. These two titles created a perfect demographic storm at retail."
Industry sources put first-day sales of "X-Men" at 2.6 million units and "Mermaid" at 1.6 million units. Those figures include sales to rental dealers and account for about 30% of inventory, significantly higher than normal.
"X-Men" is the biggest October DVD debut ever, and "Mermaid" is the biggest animated DVD debut for October.