It's official. YouTube Rewind 2018 has dethroned Justin Bieber's 2010 video for "Baby" as the most disliked video in YouTube history. Bieber had to let his video sit for 8 years before it made it to 10 million dislikes, but YouTube was able to pull off that astonishing feat in less than 8 days, which should tell them that something is definitely wrong. The slick rewind video didn't really give an accurate view of the YouTube world in 2018, ignoring a lot of key events and its content creators to deliver the most hated video on the platform.

YouTube Rewind 2018 was released on December 6th, puzzling just about anybody who watched it. Logan Paul had a pretty big, albeit controversial year on the site as did PewDiePie, but where are they in the Rewind? A representative for YouTube released a statement in response to the hatred, noting that, "dethroning "Baby" in dislikes wasn't exactly our goal." You can read the rest of the statement below.

"Honest feedback can suck, but we are listening and we appreciate how much people care. Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day. Keep the feedback coming and maybe we'll release a top 10 list of Rewind dislike reaction videos."

YouTube Rewind started in 2011 and it was successful right out of the gate. It's premise was simple: take the biggest videos, memes, and stories of the year, compile them and make a countdown. Simple. As more original content arrived, so did more viewers. Everything was included if it was big enough. However, YouTube started to mess with the formula in 2015 and it hasn't been the same since, which has been a bummer for the creators that draw viewers to the site.

Marques Brownlee, one of the content creators that is in the YouTube Rewind 2018 is also one of the many users who have released videos addressing the problems with the recap. Brownlee, like many, feel that the site is moving away from the user generated content in favor of a slicker, glossy look, which doesn't really reflect what the site is all about. Brownlee had this to say about the current state of YouTube.

"I think the problem with YouTube Rewind, at least how I see it, is pretty simple actually. YouTubers and creators and audiences see it as one thing and, YouTube, who's in charge of making it, sees it as something completely different."

If YouTube wasn't aware that there was a problem, they certainly are now. 10 million dislikes in under 8 days is ridiculous and just goes to show how seriously some of the users take the site and support original content providers. It will be very interesting to see how next year's rewind looks as the platform continues to change and evolve. If you haven't seen the Rewind 2018 video, you can check it out below, thanks to the YouTube Spotlight channel.

Kevin Burwick at Movieweb
Kevin Burwick