Production is already under way on James Franco's next directorial outing Zeroville, with the filmmaker starring alongside Seth Rogen, Will Ferrell, Megan Fox, Jacki Weaver, Danny McBride, Dave Franco, Craig Robinson, Joey King and Horatio Sanz.

The story is adapted from Steve Erickson's 2007 novel of the same name, which follows a loner and a film-obsessed architecture student (James Franco) who comes to Hollywood in the 1960s to pursue a career in the movie business. He has tattoos of A Place in the Sun stars Montgomery Clift and Elizabeth Taylor on his bald head, and upon his arrival in Hollywood, he becomes mistaken for one of the murderers in the Charles Manson family. He eventually lands a job as a film editor, where he discovers a secret film hidden within the frames of every movie ever made, while encountering former starlets, burglars, political guerrillas, punk musicians and veteran filmmakers.

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Seth Rogen is playing Viking Man, a "cigar-chomping surf hippy" who serves as a guide to James Franco's character. Megan Fox is playing a femme fatale named Soledad, while Jacki Weaver plays a fellow film editor and mentor to the main character. Danny McBride is playing a "sinister financier," although no details were given for the characters played by Will Ferrell, Dave Franco, Craig Robinson, Joey King and Horatio Sanz.

James Franco is directing from an adapted script by Paul Felten and Ian Olds, with the filmmaker/star also producing alongside Vince Jolivette, Caroline Aragon and Michael Mendelsohn.

Take a look at some of the photos from the set, which James Franco released through his Instagram page.